Key & News August 2018


The Eye Level Performance Society (ELPS) is designed to recognize and reward the high-performing Eye Level Learning Centers in North America that have achieved admirable success due to their diligence, hard work, and passion. 

ELPS membership has increased to twenty-six, this is two more than number of centers that qualified for ELPS status at the start of 2018. We are excited to see an upward trend.

Special recognition goes to Cumming South who for the first time in ELPS history has qualified for Diamond status two periods in a row by maintaining an average of 400+ subjects in the past 12 months! Naperville South has also been elevated from Gold to Platinum status!

Please join us in congratulating all the Eye Level Centers that have qualified as ELPS members this period. 


  • Cumming South, GA


  • Alpharetta

  • Naperville South, IL


  • Chesterfield, Chicago, IL

  • Palatine

  • Bartlett

  • Suwanee-James Creek

  • Irvine-North

  • Concord Mills, NC

  • San Ramon

  • Anaheim Hills

  • Charlotte-Ballantyne

  • East Cobb


  • Austin-Avery Ranch, TX

  • Bellevue

  • Johns Creek

  • Lake Zurich

  • Hoffman Estates

  • Suwanee

  • Buffalo Grove

  • Missouri City South

  • East Windsor

  • Frisco South West

  • Charlotte-North

  • Charlotte Ballantyne West

  • Dublin, CA


Since, we opened eight years ago we have maintained a healthy level of patronage at both the Centers and have seen steady growth year over year mostly due to high retention. 2018 is turning out to be the best year at both our Centers. Our customers have largely come through referrals and the growing brand awareness due to the efforts of the Corporation is helping a lot.

My Keys to the sustained growth and customers coming back are the passion I have shown in:

  • Focusing on the success of the child

  • Building relations with parents

  • Providing continuous feedback and engaging parents

  • Maintaining high quality in instructions

In addition, I leverage the below to build the market

  • Referral Program

  • Facebook

  • Local cultural events

  • Email campaign

We use incentives and prizes to keep the students motivated and excited in the class. Students and staff are recognized and special mentions are displayed visibly in the reception. We frequently hold events for them like Lego robotics, spelling bee, Halloween party and started a book reading club.

Conducting workshops at the library, tables at local events like summer fun day and cultural day, and supporting local non-profit organizations get us the best results in marketing. We also leverage the social media to run online campaigns. Over the years we have realized print media is most suited for promoting the brand but is not a great lead generator. 

In conclusion, from the years in business, I have learnt that ensuring quality and showing passion in my line of work gives customers the trust in my ability to help their children. These, I believe, are what have helped my Centers maintain a healthy standing amongst the strong competition that I face in my territories.


Foundational skills in writing can be an essential aspect in student’s ability to write in a more complex manner specifically when it comes to writing in the higher grades. Student’s need to have a solid foundation at a younger age in terms of their writing organization, adding depth and details and providing insight within information and research-based writing. They begin working in the writing booklets building their knowledge of writing complete simple, compound and complex sentences with proper grammar, punctuation and subject-verb agreement. Students learn these different components used in conjunction with the reading booklets. Both components continue to be outlined in terms of the expectations outlined in the Common Core State Standards.

As they continue to build through the program, they ultimately are tasked with writing paragraphs and essays with clear topics, body paragraphs and conclusions.  The students focus their abilities on the four different writing genres of informational, narrative, opinion and research writing with different provided prompts. With requiring multiple steps in the writing process, the number of specific writing assignment gradually declines as students progress. It is essential that they understand the basics of writing prior to moving up through the higher levels. Setting the stage early will help students utilize the graphic organizers when given a prompt within Levels 5-8 of the English program.

Specifically, within Level E, is where there is a significant change to the number of writings and their content. In Level E, students are writing more and beginning to take part in the writing process with a first and final draft. They also begin to use details to create longer sentences. This is where students can begin to have difficulties in terms of adding depth to their writing. It is essential that they focus on the bulk of their writing and how to enhance their sentences. Students should be able to focus on using adjectives within their sentences and beginning to paint a picture for their readers.

Additionally, Level E becomes a transition level for Level F writing which challenges students to write a complete paragraph as well as introduce the concept of pre-writing and a grading rubric to be utilized. If students are having difficulties with adding details in Level E, they are only going to continue to struggle as they are required to write a complete paragraph that includes a topic sentence, reasons and details in the middle and a closing sentence. Students are also held more accountable as they are to use the Writer’s Checklist to review their first draft prior to submitting the next week. The final draft is also scored with a standard rubric that is similar to those used on standardized assessments.

The writing booklets within the lower levels help build foundational writing skills systematically and in a scaffolded manner. They prepare students with a solid foundational in order for them to advance their writing abilities within the higher levels. They learn how to organize their information, utilizing the graphic organizers while getting their thoughts down on paper. Building on this foundational skill, students in Level 5-8 can continue their writing abilities with the Key & Note. Along with using the graphic organizers and additional writing prompts from the Resource Book, they can continue to write longer compositions based on the prompts provided. This is an ideal way to continue to work with students on their writing abilities from the beginning of the English program all the way through the end.


Grading the Basic Thinking Mathematics may seem confusing at first. Although there are 16 pages, not all the pages count towards the SAR (Study Achievement Rate). Why
is that true? Page 1 is the cover page. This page explains the concept that the student will be learning about. There are also no questions on this page and therefore should not be
included in the SAR. It is important to review this page with the student so that he knows what to expect during class time. Page 2 is the Review Page. Since this is about the topic in the previous book, as opposed to the current booklet, it is also not included in the SAR. If a student is having trouble on page 2, then it is necessary to review the previous booklet more in depth.

Pages 8 and 14 are the “Try This” pages. These pages could include mazes, matching, puzzles, and word problems. Page 15 in most booklets is entitled “Thinker’s Corner.”
This page can be quite difficult, or it is a game that the student can play at home. Since these problems are not focused explicitly on the computation, they are not included in
the SAR. Page 16 in most booklets is the Performance Assessment. This is a review of the concept that was found in the booklet. It can include problems that the student has
already completed in the booklet. Since this problem can be found somewhere else in the booklet it does not need to be counted twice.

This leaves 10 pages left in the booklet: pages 3-7 and 9-13. These pages are known as the Main Section. These are the pages that contain computational questions that are related to the concept topic that is found on page one. Since these are the only pages with these basic mathematics skills, these are the ones that are included in the SAR. The SAR is found by determining the number of pages with mistakes. If a student makes 1 mistake on the following pages 2,3, and 4 the SAR is 8 because there are two pages with mistakes in the main section of the booklet. If a student only makes 3 mistakes on page 4 then the SAR is 9 since there is only one page that contains mistakes (even though there are multiple errors on that page). Each level has its own SAR that can be found in the progress booklet. In general, if a student gets below an 8/10 for SAR, the concept should be reinforced. For the lower levels, it is important to review the whole concept and the remainder of the level as opposed to simply one booklet since all the booklets are connected.

For Upper Levels, only the teaching tools, concept comic, and cover page are not included in the SAR. In general, if a student gets below a 12/17 as the SAR, the booklet should be reinforced. Unlike the lower levels, only concepts that are below the SAR should be reinforced as opposed the remainder of the level. When collecting homework, be sure to check for incomplete work. If anything is incomplete, it should be immediately handed back to the student to complete. If tracing is not done, that should also be considered incomplete. It is important that a student traces in the booklet because it reinforces the concept through writing as well as reading. Be sure to visit the ORL to see examples of proper grading and a great handout that
you can print out for your graders.

REMINDER: FREE Enrollment is going on NOW! 


All centers should now be promoting this back-to-school incentive! Help close the deal with parents by offering FREE Enrollment! Some parents just need a small incentive to take the next step in signing up their child. This promotion will run through the end of September, with the exception of Canadian centers who will be running this promotion in September and November. Update your Facebook cover photos with the promotional banner or create a post to bring attention to the promotion at your center. 

Canada will be running Free Enrollment in September and November. 

Back-to-School Giveaway Contest:


This back-to-school season is all about gibing kids an advantage right from the start of the new school year. Our giveaway contest will give them all the tools they need to be prepared, organized and successful throughout the year. 

Children will submit short video clips explaining what they did to prepare for back-to-school. An internal team will then review the entries and assign awards as follows:

1. The top two most prepared children (one member and one non-member) will receive a $100 staples gift card to go towards the purchase of their back to school supplies! 
2. Five runner ups will get to kick off the school year with stylish Eye Level Merchandise like a backpack, pencils and erasers. 

Video entries will be judged based on the following criteria:
1. Children or Parents must select GOING on the Facebook Event Page
2. Video's should be uploaded to the comment section on the event page
3. Submitted video’s must be no longer than the 30 second time limit
4. Video’s must be submitted on time (no later than September 3rd at 11:59 PM). 

Video content will be judged based on the child that has proven they have completed their back to school prep (examples are: Memorizing addition, subtraction, multiplication or division facts; Giving us a summary of their summer reading book; Completing their summer reading essay, etc…) 


Ask your students why they are prepared for back-to-school and record their responses. Upload the video to the comment section of the Facebook Event Page. Use this promotion as an opportunity to promote an activity in your center.  Please reach out to Ayat, with any questions regaring this event.