Key & News May 2017


Eye Level of Jacksonville

Joohon Kim is the owner of the Eye Level Learning Center in Jacksonville, Florida. His son, John, has been the center director at Jacksonville since 2015. They look forward to becoming Eye Level Performance Society (ELPS) members by the end of 2017.

Eye Level of Jacksonville has been active for 11 years. Jehoon struggled initially; his center was the only Eye Level in Florida and awareness of the product and brand was scarce. He focused on marketing through local events and word-of-mouth. He put extra effort into cultivating and maintaining relationships with his students and parents. The Jacksonville center found that communication was vital in all aspects of the business.

Jehoon also put emphasis on hiring the right staff. It is his belief that the business’ staff will influence the growth of the business. The learning center staff must love working with children and be responsible with the influence and connection they develop with the students. The Jacksonville staff understands that it is not always possible to guarantee attending Eye Level will increase a student’s performance or grades at school. Therefore, Jacksonville focuses on what they can guarantee, providing the highest quality of service and learning to every student that studies at their center.

As the subject number of the center increases, Jehoon stresses the importance of smooth center operation. Planning ahead and operating your business thoughtfully from the start will help reduce the growing pains as enrollments rise. Like any other type of business, it is important to understand the demands that come with different times of the year. In a football game, a good coach knows what plays to call. So too, must good directors know what adjustments and considerations need to be made throughout the year and as subjects increase.

Eye Level of Jacksonville has set the goal to reach 200 subjects by the end of 2017. They are attending many events and working diligently to keep the trust of their current members. Maintaining credibility with their customers is what helps them keep a steady flow of inquiries and enrollments. As the center gets busier, roles and assignments are distributed among the center staff. This ensure the stability of the center environment and facilitates further growth. 

For many students, Level C will serve as the transition level from letter identification to the fluent reading of words and potentially short sentences. While Level C has multiple learning concepts, the primary focus is on the consonant-vowel-consonant (CVC) words, which are grouped into word families. These word families consist of CVC words that have the same final two letters (such as “et”, “at”, and “it”).

This is one of the beginning steps in the development of the student’s decoding skills. It is essential to master this concept, as decoding will continue to be necessary as the student learns to read bigger words, sentences, and eventually paragraphs.

In the later part of Level C, the student will be exposed to the first grammar concepts in the program. These booklets have a different structure than the previous booklets for pages one to eleven. This section of the level will cover nouns, verbs, and sentences. Pay careful attention to the introductory or “target pages” in these booklets. As usual, the first page of the booklet introduces the topic. Often, there will be additional pages that provide more information on the topic. Be sure to review these with students as part of the one-on-one coaching time. Be aware that the last few booklets of this section will be a change for the student. He will be learning not just about the parts of words. He will learn that there are different kinds of words and that these words can work together to create sentences. Carefully monitor each student’s work during this section of Level C. This area will help you identify individual strengths and weaknesses.

In Level C, students are just beginning to decode words on their own. Pages one through ten are generally decodable, but pages eleven to sixteen may not be. Provide plenty of support with these pages by previewing them with the student during one-on-one coaching time. This will help the student perform better during their independent study time. Pay close attention to how the student decodes CVC words and encourage them to break down words based on their individual letter sounds or by onset and rime. Listen to the student as they sound out each letter and then have him blend those letters together. This will help determine if the student has mastered all letter sounds.

The writing booklets for Level C are bound together in one booklet so they are easy to access. The student can take the booklets home to complete if necessary, but because of the risk of completing the entire booklet in one week, it is beneficial to have the student complete the writing in class for this level. The student will respond to different prompts by drawing and writing. One writing assignment can be completed in between working on the reading book’s target pages during the class session.

Each prompt begins by having the student draw a picture. This is not busy work due to the student being unable to write complete sentences; drawing a picture allows the student to respond independently by visualizing the thought processes. On the following page, a complete a sentence must be written and then copied. Read the directions and the prompt to the student before he attempts to draw the response. When it comes time for the student to write, read the sample words and help the student construct a sentence. Then ask the student to copy the sentence. Guide him on stopping when there is a stop sign on the page. Let him take responsibility for stopping at the appropriate pages. There is no grading for these booklets. At this point, students are practicing responding to prompts and writing.

Level 23 Booklet 23 – Coach Pages 3 and 4

Learn to determine the number of objects needed to construct the nth figure in increasing patterns.

  • Have the student count the number of dots in each figure.
  • Determine the difference between two of the given figures.
  • In the example provided, each figure is increasing by four dots.
  • Check the student’s understanding of the relationship between the number of figures and the number of dots per figure. For example, the number of dots in the question below will always be a multiple of the figure number.
  • In the example: Since the 1st figure has four dots, it is 1x4. The 2nd figure has eight, so it is 2x4. Based on the pattern, the total number of marbles for the 15th figure would be 15x4=60.

Level 23 Booklet 23 – Coach Pages 12 & 13
Learn how to examine various series of numbers to find the sums of the odd numbers, the even numbers, or all numbers in a series.

  • This is related to the method used in Level 18 booklet 23; pairing up numbers to find the sum. However, in this case, the numbers are larger and may be odd or even sequences only.
  • Most students make mistakes when doing odd and even number sequences as they are confused about how many pairs can be made.
  • Check if the student knows that adding a sequence of even numbers from 2 to 100 has only fifty even numbers. Therefore, there are only twenty-five pairs.
  • In the example: One more set of even numbers (100 to 2) is being added to the original sequence. For this question, there will be a total of fifty pairs. After pairing, we need to divide the answer by two to cancel the extra sequence of numbers that was added.

What is the Literary Award? 

The Literary Award is a writing competition in which students from around the world showcase their writing abilities for a chance to win a trip to Korea. Students up at age nine will demonstrate their drawing skills on a given topic. Students aged ten to fifteen will draft a compositional writing piece in various formats, such as narratives or poems. This contest is held every summer and the global winners are invited to Korea to attend the Awards Ceremony and travel around Seoul.

  • How to Register for the Literary Award

    Participation Criteria:
    • 1. Register online at
      2. Registration Period: May 1st–June 16th, 2017
      3. Eligibility:
      • Illustrated Writing: Up to 9 years old
        Writing: 10-15 years old
      4. Registration Fee: None. Online Registration Only 
  • Literary Award Event Information
    • Test Location: Eye Level Learning Centers
      Date: July 3rd–July 28th, 2017
      Time: TBD by each center

materials are available on the ORL in the Ads & Templates section


As you scroll through your Facebook News Feed, you are bound to notice there are images and graphics of varying sizes. Pay attention to how the advertisements and “suggested posts” look.

There are a few different sizes of images and graphics depending on where on Facebook they will be shared. The profile picture, cover photo, ad image, wall post graphics, and so on. For the purpose of advertising your center, we will focus on the last two: graphics for ads and for posts.

The common size for Facebook ads is 1200 x 628 pixels. You will see these on your news feed often. Ads have text above and below the image or graphic. This can be seen in this screenshot:


Ad graphics are a clickable link as well. When someone clicks on the ad above, they will be taken to the Eye Level website.

Ads can be a great way to advertise in your local area. You can target by postal code and set a daily or lifetime budget. The important thing to remember is to use the correct size. A blurry or incorrectly sized photo will not leave your potential customer with the right impression of your business.

Never use the square (450 x 450) graphic size for the Facebook ads. It will distort and cut off part of the image.

The post size graphics will likely be the ones you use more. This size is the graphic that you will post on your center’s Facebook wall. You can post a graphic to remind them about the Oratacular or the Literary Award. You may also want to post a graphic to inform them of the summer programs or a center relocation.

The graphic size that should be used for posts on your Facebook wall is 450 x 450 pixels. On a post, there will only be text above the graphic, not below. See image: 


A post made on your center’s Facebook wall can be boosted. When you boost a post, it will function the same as an ad in many ways. It will be sent as an ad to people who match your target audience. You can set the budget. One key difference is the graphic will not be a link to an external website. If clicked, the post will open the graphic into the full-screen mode, the same as if you clicked on a friend’s Facebook picture. Boosting a post is a quick and easy way to reach more people in your local area. Be aware that you cannot boost an image or a graphic that has more than 20% of the area taken up by text. Typically, a boosted post can only contain the Eye Level logo or the red callout box to be approved by Facebook. With too much text, the ad will either not be shown, or it will be shown much less often for a higher cost

When a potential customer sees your Facebook ads or Facebook page, they will be left with an impression of your business. It doesn’t matter how great your instruction or operation is if the customer doesn’t call or visit. A professional look will legitimize your business to the customer. You will give the impression of a polished and successful business. Be sure to use appropriately sized graphics. There are many center pages that have cluttered or incorrectly sized cover photos. Please use provided graphics instead of trying to force another image to fit.

It is also very apparent when a graphic or flyer has had wording edited or added post-design. The color, alignment, and feel will be off. This leaves an unsettling feeling. One can sense that something is off. Please do not edit the graphics or flyers yourself. There is a reason for the text amount, text size, layout, and so on. Design is a very important aspect of marketing, and the material has been crafted by professionals.

If there is not a flyer or graphic to suit your needs, let your Regional Office know. They can help you get a design in the right size and format for your occasion.

If you need help or have any questions regarding Facebook, contact Spencer Webb ( 


Together, We Build” 

The 2017 Eye Level Franchisee Conference will be held July 21st ~ 23rd, 2017 in downtown Chicago. The theme of the conference is “Together, We Build.” This event has been prepared with the intention of expressing our gratitude for our hard-working franchisees. We hope this event can be a chance to communicate and enjoy ourselves!

The details of this gathering are as follows:
Date: July 21, 2017 (Friday) beginning at 6 p.m. ~ July 23, 2017 (Sunday) until 1 p.m.
Location: Hyatt Regency Chicago, 151 East Wacker Dr., Chicago, IL 60601

Major Agenda

  • Education Session: 

    1. 21st-Century Marketing Trend: Designing Your Web Blueprint
    Gone are the days where consumers consult local newspapers for information. The 21st-century consumer is online, perusing the internet for information about anything and everything. In this session, we will discuss the benefits of having an up-to-date web presence, 21st-century marketing essentials, different strategies that can aid in increasing enrollment and retention, as well as the importance of maintaining and managing your online profiles. 

    2. A Greater Learning Experience – Math & English Resources
    There is an abundance of resources available on the ORL. Are you aware of the different items that benefit center and class operation that are available to you? These resources are designed specifically to expand the skills of your students during center time. We will also look at how Eye Level Math Online can be utilized to increase each student’s learning experience. In this session, we will discuss these resources along with how and when to use them. 

Keynote Session:

1. Keynote Speaker - Seth Andrew
Seth Andrew founded Democracy Prep Charter School in 2006. The school serves New York City students in the most economically disadvantaged communities. As a result of Mr. Andrew’s vision and leadership, the New York City Department of Education rated Democracy Prep New York City’s #1 middle school in 2010. Mr. Andrew is a well-known author and speaker on K-12 education. He will speak about his personal journey, the need for supplemental education in the U.S., and the current state of U.S. educational policies. 

2. The Best Center Director of Noonnopi Learning Center in Korea
The Noonnopi Learning Centers in Korea handle thousands of students each month. We have invited the top Noonnopi Center Director to share her experiences. She will discuss the practices and methods that have brought her success and have led so many parents to trust her and her center with their children year after year. 

3. Top-Performing Eye Level Learning Center Directors in U.S
Top-performing Center Directors from the U.S. will share their best practices on growing and building a center. To maintain one of the largest centers in the country, one must market the center intelligently and diligently. We will listen to the Directors’ strategies for center marketing and local business relations. 

  • Forum Session: Let’s Build Together

    Daekyo America would like to build the future together with our franchisees. In this forum, we invite our regional representatives to join a panel. Together, we will discuss how we can provide high-quality customer service to increase customer satisfaction and retention. We will consider how to maximize the effectiveness of our classrooms for each student through the utilization of the SDL desks and layout.
  • Registration Fee:
    Early Registration: Mar 10th ~ Apr 9th, $100 per guest
    Regular Registration: Apr 10th ~ May 31st, $200 per guest
    Late Registration: June 1st ~ June 30th, $300 per guest

    City Tour:
    We will be organizing a city tour of Chicago on July 21st. The tour will be a fun way to see highlights of the city. The cost of the tour will be $20 per person. You can purchase this tour option at the time of registration. If participation is low, the tour may be canceled. In this case, you will be refunded your $20. 

    Daekyo America will provide a travel subsidy. All subsidies are per ‘1st guest only.’ Guests must be in attendance at the conference to be eligible for the subsidy, which will be credited after the event.

    Hotel Lodging:
    Hyatt Regency Chicago, 151 East Wacker Dr., Chicago, IL 60601

    We will provide a private link to reserve the hotel with this rate. 
    • $100 except Illinois
      $50 Illinois (We will reimburse parking fee up to $25 per day)
    • 1 and 2 occupancy: $179.00
    • 3 occupancy: $204.00
    • 4 occupancy: $229.00

To register for this memorable Franchisee Conference, please click this link TODAY to reserve your seat(s). Reserve a Seat
Use this link to reserve your accommodations: