Key & News January 2017

Eye Level of Westford

When Eye Level of Westford began classes in July 2014, theirs was the first Eye Level center in Massachusetts. As Eye Level was not an established brand in the area, Michael Kim initially faced many challenges.

Michael and his wife had discussed the idea of opening their own education business for a long time. After moving to Massachusetts, they decided the time was right. After much research, they decided to work with a franchisor. Because Eye Level did not have a presence in Massachusetts, Michael was initially planning to open a Kumon center. It was an established brand in the area, and he and his wife were familiar with their business. However, after completing the Kumon training, Michael began to have second thoughts. The instruction method was not in line with what he believed he was looking for. One day, they happened to come across an Eye Level article that explained the company’s plan to expand into the New England area. Though it was hard to throw away the time and resources involved with the Kumon training, Michael and his wife ultimately decided that they should work with a company that has a similar educational philosophy to their own.

Though Michael had never owned an education business before, he was confident because he had a business background and extensive experience operating a business. He realized later that to find success, he would need to have a different mindset.

Eye Level of Westford was blessed to be in an area with a large number of families who placed a high emphasis on education. The problem was that there were well-established brands in the area and most people had yet to hear of Eye Level. The Eye Level of Westford team followed many of the techniques that other successful centers have followed, but the growth was slow. The center had a visible location and participated in many local events. They actively utilized print and online advertising and reached out to many local businesses. 

The main factor that has helped fuel the center’s growth has been word-of-mouth recommendations from existing parents. This helped Eye Level of Westford realize the importance of maintaining good communication with the parents about their children’s progress. They keep track of their students’ performance on standardized tests and always check with parents when the report card season approaches. Many parents have started updating the staff about conversations that they have had with teachers at school. 

Michael’s suggestion to Eye Level franchisees is to be sure to have a solid understanding of the local school system and curriculum. Informed conversations with parents about the Eye Level program and how it relates to the schools in your area is a very important factor for increasing enrollments. 

The Westford center believes that Eye Level’s emphasis on respecting and giving students a voice in the work they complete has been a significant reason for the center’s growth and the students' satisfaction. When an Eye Level sponsored event comes up, it is first relayed to the students. Even the younger students at Westford show enthusiasm. Westford’s event participation rate (whether it is the Critical Thinking Challenge, Literary Award, etc.) is high. The center produced the last two winners of the Literary Award for the New York/New Jersey region. 

The growth of the Westford center is still a work in progress. But Michael has stated he is very happy to be working in a program that is constantly evolving to meet the needs of the changing educational environment.

Eye Level Math Online is an added online learning platform for the math program that enhances the existing learning experience. Along with the student’s in-center work—learning the new concepts and problem-solving skills in the paper booklets—students can build their skills through online practice at home for no extra cost. With the blended learning system, students are able to master each concept and learning level efficiently.

How can one learn effectively with Eye Level Math Online?

  • Study the assigned homework every day for 10 to 15 minutes
  • Complete the assigned paper booklets first
  • Practice the online booklets next
  • If the online booklet’s result is less than 85% or not completed within the target time, redo the online booklet again until achieving mastery


    Pre-enroll to Eye Level Math Online:

    • Explain to parents the content and benefits of Eye Level Math Online
    • Get parent permission to create Parent and Student accounts online with IDs and Passwords (Guide available on the ORL)
    • Set up the tuition types for Online Math based on the regular math tuition types(online Key & Manager User Guide has information

    Registration Tips:

    • Help parents create online Parent and Student IDs (option: use your center email)
    • Consistently create ID name, e.g. student is John Mark—create student ID as john.m and parent ID as
    • Consistently create initial password e.g. john1! (parent can change the password of the parent and student ID through their parent account)
    • Transferring current student from math into EL math online subject:
      • Without setting up the online math tuition type, one cannot complete the transfer
      • If you have already input this month’s payment for the previous subject (regular math), please select "0" as the "To-be No. of study weeks" part. If you select "4" for the new subject (transfer TO), the tuition fee for this month will be charged at the new subject
      • A student cannot transfer in and out of subjects in the same month. Wait for the next calendar month.
      • Make sure to transfer the student out of Online Math if they are no longer doing the online program, as the online student is otherwise only entitled to 15 paper booklets (sliding scale royalty only)
    • Enroll the new students as an Online Math subject directly when the parent agrees to join the online program (only for BTM L3 to L15)

    Check Online Booklet Completion:

    • Click “Learning Status” -> “Recent Record”
    • A crossed-off booklet number means it is completed. If the booklet number is crossed off twice, it means the student completed the booklet twice. If the booklet in “This Week” is crossed off, it means the student completed it in advance.

    L13 B23 - Pages 3 & 5
    Find the missing numbers by identifying the pattern among the numbered bricks. 

    Sample Pages for Guiding Students

    Coaching Method & Tips

    • In this topic, we need to check the relationship between rows.

    • Questions one and two usually guide the student to find the operations needed.

    • The top and bottom part of the shape often use different operations.

    • In the example: Going up from the 4th row uses addition and going down from 4th row uses subtraction.

    L13 B23 - Pages 9 & 11
    Learn how to calculate the number of blocks for the next figure in the series.

    Sample Pages for Guiding Students

    Coaching Method & Tips

    • In this topic, we need to check the relationship between rows.

    • Questions one and two usually guide the student to find the operations needed.

    • The top and bottom part of the shape often use different operations.

    • In the example: Going up from the 4th row uses addition and going down from 4th row uses subtraction.

    L13 B23 - Pages 9 & 11
    Learn how to calculate the number of blocks for the next figure in the series.

    Sample Pages for Guiding Students

    Coaching Method & Tips

    • Follow the instructions carefully.

    • Check all the numbers in the maze based on the condition.

    • Mark the calculation of each number on the maze.

    • In the example: We need to find the ones place after the number has been multiplied by three.
      • 7×3=21
      • The ones place is 1
      • Then 21×3
      • The ones place is 3
      • As we are only looking for the ones place value, we do not have to multiply the entire number.
      • Continue to complete all numbers to find the ones place values.
      • Last, draw a line to connect all the ones places as they increase by one from the start to finish (based on this example) 

    L14 B23 - Pages 10 & 11
    Calculate the number of squares or triangles in the next figure in the series.

    Sample Pages for Guiding Students


    Coaching Method & Tips

    • This topic is similar to Level 12 booklet 23, but the questions here deal with adding a constant number to the next figure.
    • Note: The constant is always one less than the number of sticks in to complete one figure.
    • In the example:
      • From the table, we see triangle 1 to 5
      • We need to add two sticks to make the next figure
      • How many time do we need to add two sticks to reach the 5th triangle? (Four times: total number of sticks needed for five triangles is 2×4 + 3=11.)
      • Remember: We need the three sticks from the first triangle.
      • For 10 triangles, how many times do we add two sticks to the first figure? (Answer: 9) So what is the total number of sticks needed? (2×9+3=21 
    • To verify the student’s understanding, ask: “How many sticks would be needed to make 20 triangles?

    The Critical Thinking Challenge event has been moved forward this year. The first round will take place on April 1st at local Eye Level centers, and the regional final round will occur at the end of April or beginning of May depending on the region. We are also adding a National final round this year that will take place on July 23rd in Chicago. 

    Franchisees can log into the CTC website to view the enrollments at their center throughout the registration period. The Sample Questions for the CTC can also be downloaded from the CTC website and printed for registered students.


    The Eye Level Performance Society (ELPS) is designed to recognize high-performing centers who, through much dedication and hard work, have achieved admirable success and continue to cultivate self-directed learning and critical thinking in the children of their communities.

    Please join us in congratulating the Eye Level Learning Centers that have qualified as ELPS members for the second half of 2016.


    • Alpharetta
    • New Territory
    • Cumming South


    • Suwanee – James Creek
    • Charlotte - Ballantyne
    • Charlotte North
    • Concord Mills
    • Naperville South
    • Palatine
    • Bartlett
    • Frisco East
    • Irvine North
    • Piscataway South
    • Edison North


    • Johns Creek
    • East Cobb
    • Chesterfield
    • Schaumburg North
    • Lake Zurich
    • Austin – Avery Ranch
    • Anaheim Hills
    • Dayton
    • Exton
    • Rye Brook
    • Cupertino

    Special congratulations to Lake Zurich, which has qualified as an ELPS member for the first time, Cumming South, which has increased from Gold status to Platinum, and to Irvine North, which has increased from Silver status to Gold.

    ELPS members qualify for numerous benefits. Please follow up with your Regional Office to learn more about how you can take the next step toward becoming an ELPS member. We sincerely thank all of our franchisees for their continued dedication and support in our efforts to bring Eye Level and self-directed learning to children throughout North America. 

    Daekyo America is planning to hold a National Franchisee Conference this summer in Chicago, IL. The dates for the event are July 21 - 23. We will be sending more information soon, as well as collecting RSVPs - so remember to save the date. We look forward to seeing you there!

    In conjunction with the National Franchisee Conference, we are adding a national final round to The Critical Thinking Challenge on July 23. Regional winners will now advance to the final round, which will take place on Sunday morning, July 23 in Chicago.