Key & News July 2017



The Eye Level Performance Society (ELPS) is designed to recognize and reward the high-performing Eye Level Learning Centers in North America that have achieved admirable success due to their diligence, hard work, and passion. 

ELPS membership has grown in 2017 to now include 34 centers; this is six more than qualified at the end of 2016. We are excited to see this continued growth. As of now, ELPS members represent nearly 17% of our total franchisees and 42% of our total enrollment numbers! We hope to see the number of ELPS members continue to grow year after year, as new centers qualify, and previous centers move to a higher status. 

Four of our Silver members have been elevated to Gold status, and for the first time in ELPS history, we have a center that has qualified for Diamond status. This recognizes a center with an average of 400 subjects over the past six months—very impressive! 

Please join us in congratulating the Eye Level Centers that have qualified as ELPS members for the first half of 2017. 


  • New Territory


  • Alpharetta
  • Cumming South


  • Anaheim Hills
  • Austin-Avery Ranch
  • Bartlett
  • Bridgewater
  • Charlotte - Ballantyne
  • Concord Mills
  • Dayton
  • Edison North
  • Frisco East
  • Irvine North
  • Palatine
  • Piscataway South
  • San Ramon
  • Suwanee - James Creek


  • Allen East
  • Bellevue
  • Buffalo Grove
  • Charlotte North
  • ChesterField
  • Cupertino
  • East Cobb
  • Exton
  • Frisco Southwest
  • Hoffman Estates
  • Johns Creek
  • Lake Zurich
  • Plano North
  • Rye Brook
  • Schaumburg North
  • Staten Island - Grasmere
  • Suwanee

Eye Level of Charlotte-Ballantyne West first opened its doors in February of this year. Hareesha Yandapalli is the backbone of the center; she works as the center director along with her husband, Sekhar Battineni. Prior to running the Charlotte-Ballantyne West learning center, Hareesha was a partner and center director at another Eye Level Learning Center in the area. 

Hareesha believes that qualified instructors, regular parent-teacher communication, friendly customer service, and a kid-friendly environment are the keys to significant growth for any Eye Level. Charlotte-Ballantyne West hires the best instructors in the area and trains them to comply with Eye Level procedures. Their instructors are committed to providing each student with the focus and attention needed to help them understand any concepts with which they may be struggling. Students enjoy the Eye Level programs and are excited to come to the center each week. The Charlotte-Ballantyne West instructors recognize the hard work and achievements of each student by rewarding them with Eye Level coins. Students are excited to reach their goals and get more coins to redeem them for prizes. 

Eye Level of Charlotte-Ballantyne West is blessed to be in an area with many families who place a high emphasis on education. They has been able to reach ninety subjects within four months of opening. The center has partnered with local advertising agencies to reach out to more families in the area. Word-of-mouth recommendations from existing parents have been the main factor contributing to the center’s early success. Strong core values and quality of service makes the Charlotte-Ballantyne West center stand out among competitors in the area.


The structure of the Level D reading booklet is similar to that of Level C in regards to progression and repetition. The pace for Level D is also about the same as Level C. Students will continue to build their reading and writing abilities throughout the level. As in the previous levels, students should be completing two reading booklets and one writing per week depending on their abilities. By the time they reach Level D, they should begin to master the different comprehension strategies as the rigor in the upcoming levels regarding comprehension will increase in length and difficulty. 

As students work through Level D, they will begin to face more difficult grammar concepts that will need to be repeated for mastery. The beginning of the level has students build upon their CVC word knowledge by adding silent letters to make long vowel words. They will also build their vocabulary with digraphs and blends. Looking deeper toward the end of the level, students should focus heavily on the nouns and verbs section, which continues to build from Level C. Adjectives and subject verb agreement are new topics that should be covered with the instructor. Students should master these grammar topics prior to moving onto the next level. 

Many students can determine the correct irregular present tense verbs by hearing which word sounds better within the context of the sentence. Make sure to explain to students that this is not the only reason the word is correct. They must understand what an irregular present tense verb is.


This is important for subject verb agreement as well. You will notice that pages one and two are both target pages that should be gone over with the students during their one-on-one instruction. This concept can be very tricky, especially for younger students, and they should have a full understanding before moving on to the next level.


Level D writing will begin to challenge students as they work toward writing independently. This level introduces the Writer’s Checklist. At this stage, students need to understand the basics of writing, especially on the lines. Be sure to go over this checklist with them and make sure they are being held accountable for their own writing. 


Phonics Readers in Level D have many different effects on students and their abilities. The booklets themselves increase in difficulty and length from the beginning of the level to the end. They also help students strengthen and build fluency. At the end of the booklets, there are discussion questions that allow for interaction between the student and the instructor. Students can complete the Phonics Reader Activity Sheet from the Resource Book, which is an additional way to test comprehension.


Level 13 Booklet 24 – Coach Pages 3 and 4

Find the total number of rectangles or triangles of a given shape.

  • Most students make mistakes by not counting all the possible shapes (e.g. the ones that overlap).
  • Draw circles to outline all possible combinations.

Level 13 Booklet 24 – Coach Pages 12 and 13

Calculate the time required to cut wood into a specified number of pieces.

  • Students often make a mistake in the final step for the total time needed to cut the object.
  • Guide students by asking:
    • "How many cuts are needed?"
    • "Each cut takes how many minutes?"
    • "What is the total time needed?"
  • Use the image to explain the concept; for example, the number of cuts will be one less than the number of pieces.
  • When necessary, let students draw a line to find how many cuts are needed.
  • Seven pieces needed in the question below → 6 cuts for a total of 4 × 6 = 24 minutes.
Summer reading club1.jpg

Eye Level is promoting summer reading through a promotional Facebook event. So, encourage your students to pick up their favorite book and read 20 minutes every day this summer. 

Have your students and their friends download the "Reading Colors My World" Eye Level reading sheet from our website and color it in every day as they read. After one month, they need to share a picture of themselves with their completed reading sheet on the "Reading with Eye Level" event page ( to receive a prize!

Reading color 1.jpg


  • 4 to 15 years old
  • U.S. and Canadian Residents Only
  • Do not need to be a member of an Eye Level Learning Center

Print out the coloring sheet reading logs from and encourage your students to read this summer! They must share their photo on the Facebook event page by August 18th, 2017 to receive a prize. 

The back-to-school season is just around the corner now. This is the time of year when many families will be returning from summer vacations, and many others will be looking for options to boost their children’s performance in school. 

To help Eye Level standout from the competition, we will be offering company-sponsored Free Enrollment for the months of August and September. This means that returning students and new students can join your center without the standard registration fee, making the enrollment decision and process easier than ever. Centers will not be charged the registration fee royalty by Daekyo America for students that register during the promotional period. 

Be sure to take full advantage of this promotion! Contact families that have taken a break for the summer, reach out to leads from the past few months, and send information home with current families to share with friends. Free Registration is a great time for prospective leads to feel a little safer taking the plunge and trying a new program. So, be sure to market at local businesses and street fairs.

Advertisements for back-to-school will be made available on the ORL in the marketing section by next week. These ads will feature a callout highlighting the Free Enrollment promotion with the disclaimer that it is at “participating centers.”