We are happy to release the ads for Eye Level's 2018 marekting theme. Our marketing efforts this year will promote the "critical advantage" that children gain by studying at Eye Level Learning Centers. The new ads can be downloaded now on the ORL.
This theme allows us to highlight and draw attention to our Critical Thinking portion of the math program that is a differentiator between us and competitors. We also want to express that Eye Level is not a tutoring center for struggling students only, but a place for all students to gain an advantage and edge for their future studies and careers. Lastly, the phrase "critical advantage" allows us to bring in the English program as well and not limit the focus to CTM only. There are indespensable advantages to be gained from the English curriculum as well, such as stronger fluency, better vocabulary, analytical reading skills, and so on.
For many students, transitioning from the revised lower level booklets into Levels 5-8 can be a bit of a daunting process. With the upper levels comes an immense amount of reading comprehension and an increased focus on informational text. Students are also limited in terms of supplemental materials that are provided for the upper levels. The change in the booklet structure and format means a different approach to progress planning may be needed for certain students. There are two main ways in which students can complete the main book and the workbook each week.
Students who can handle two booklets per work can easily complete the main book in class and the workbook for homework. The booklets can also be split in half, allowing the student to complete half of the main book in class along with half of the workbook in class. Once completed, they can finish the rest of both booklets for homework. The only aspect to be aware of is to make sure the students have a grasp of each concept within the main book before they leave the center.
On the other hand, there are some students who may not be able to complete the main book and the workbook in one week. In this case, the booklets can be split in half over a two-week span. The students can complete half of the main book in class and complete the corresponding first half of the workbook for homework. The concepts for homework are a reinforcement of the class session that has been completed. The following week the students can finish the main book in class and finish the workbook for homework. This may slow the student’s progress a bit but will help in the long run as it will be individualized for the student’s learning needs.
If students continue to have difficulties in the upper levels, it may be because their level is too high or that they can only handle one booklet per week. Ensure they are completing at least some of the main book during the class session for the instructor to cover any main concepts that students should grasp before moving onto the workbook. It is important that students have the needed guidance during the class time before they leave the center.
Other students have difficulties with the workbook in terms of the comprehension section. When they are answering the corresponding questions, have them go back into the text and underline or even highlight their answers. Some students can also put the number of the question where they have underlined the answer to the question. This will help the instructor identify the difficulties the student may be having within the comprehension sections, as well as how to address them during the instruction time. While this method may take the student a bit longer to complete the work, it will help the student with going back into the text and analyzing what that they are reading. See an example below.
Starting in April, the Basic Thinking Math booklets in levels 3-23 will look different. The most noticeable change is that the booklets will be in black and white. Since the BTM booklets are focused on computation, the color on the inside pages does not enhance the content. There was a pilot conducted at the flagship centers, and the parents and students were very receptive to the black and white booklets.
Secondly, the booklets will be slightly smaller. The booklets will now match the size of the English booklets. The smaller size will allow the booklets to be more transportable. They will fit better on the students’ desks and in their folders.
Also matching the English booklets, BTM booklets will have a target located around the page numbers of “target pages.” This will make it easier for students to be self-directed and to guarantee that they will find and complete all their target pages.
Furthermore, the timed page will now be on the Review Page located on page 2. This is a truly great addition. The appropriate completion time is listed on the page. The instructor will not have to look up what the Standard Completion Time (SCT) is and will be able to tell immediately if the students are completing the work with speed and accuracy. It is important to time students at least once every session.
The last change is that there is a Tip and Mastery Criteria located on the cover page. The Standard Completion Time and Study Achievement Rate for the entire booklet are listed as well. Instead of looking in the progress booklet, it will be easy to quickly glance at the cover to find the SAR and STC. When grades are recorded in the progress booklet, it is important to note in the remarks if students are not reaching the SAR and STC so that review/reinforcement can occur. This will ensure mastery. We hope that you find these changes useful as you continue to run your center!